Fãs da BMW criam canal no YouTube, com vídeos colaborativos, em resposta à recente campanha (com funk) da Mercedes-Benz
Eu considero a recente ação da Mercedes-Benz no Brasil (que associa funk à marca) tão inapropriada que me recuso a incorporar o vídeo aqui no post. É bem provável que você já assistiu (neste link http://www.youtube.com/watch?v=skHkv7kMAv8) por sua conta e risco.
Por incrível que pareça está no canal oficial do YouTube da marca: http://www.youtube.com/user/MercedesBenzBrasil
OK, eu desconheço o briefing, as possíveis razões comerciais (?) ou pesquisas que eventualmente poderiam defender esta “ousadia”.
Na minha opinião esta ação banalizou a marca e reduziu o valor atual e de revenda de todos os veículos Mercedes-Benz.
Até o momento, nenhuma montadora fez qualquer anúncio de oportunidade sobre o tema. Me chamou atenção um canal criado, dois dias atrás, por fãs da BMW (acho bem remota a possibilidade de ter como origem a própria BMW). Não se trata de um “canal fake”. Ele se apresenta como um canal feito por fãs:
“Somos um grupo de apaixonados por BMW, que nada tem haver com o fabricante e seus parceiros, todo conteúdo é absolutamente fantasioso.”*
Não curti muito o som do Bon Jovi por ali e nem de alguns outros que apareceram…
Ainda preciso checar algumas informações mas, em princípio, esta montagem me pareceu bem legal:
*Fonte: http://www.youtube.com/user/UniversoBMW/about
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